Privacy Policy

In this Privacy Policy, “we”, ‘our” and “us” refers to Danny King Legal.
It is important that you read this Privacy Policy.
Your privacy is important to us. We are committed to best practice privacy protection and we will do our best to protect your personal information if you share it with us. We collect personal information on our website to enable us to provide you with our services.

What is personal information?
This Privacy Policy relates to personal information we gather and hold. Personal information is any information about you that identifies you or information by which your identity can be reasonably discovered. Examples are your name, address, marital status and email address.

You are not obliged to disclose personal or sensitive information about yourself or your contact details when you visit our website.
By using our Website, you accept this Privacy Statement and expressly consent to our collection, use and disclosure of your Personal Information and to us using this information to assist you with your enquiry and to offer any services that may be relevant to you.

Will this Privacy Policy change?
We regularly review all our policies and procedures and may change our Privacy Policy from time to time in order to comply with legislative updates or in order to reflect any changes that we make in the way that we collect or store your Personal Information.

Personal information we collect and method of collection
The personal information that we collect and hold about you, depends on your interactions with us. Generally, we will collect, use and hold personal information for the purposes of communicating:

  • new legal or firm developments; and
    marketing material. If you do not wish to receive marketing communication from us then please let us know and we will take steps to remove you from our lists.
  • We may collect Personal Information from you during the course of providing legal services. We are bound by legal obligations of confidentiality and legal professional privilege. We will continue to treat and protect information we receive (including any Personal Information) in accordance with these obligations.

We also collect website activity statistics such as number of visitors, IP addresses, pages visited, time and date of visit and where you accessed our website from, so that we can make informed decisions relating to improving our website and the service we deliver. This information is anonymous and doesn’t identify a person.
We also collect personal information about you so we are able to assist you during the course of providing legal services. We may retain this information to ensure any future communication with you is relevant.

Like many major websites, the Website may use “cookies” which store some information on computers accessing the Website.
Cookies may be used by us for a variety of purposes. For example, we may use cookies to recognise a computer which has previously visited this Website and customise the Website according to previous preferences and site behaviour. Cookies may also be used to manage security and store information about the type of browser being used.
You should be able to configure your computer so that it disables “cookies” or does not accept them.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.
Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website.
Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

We use Cloudflare by the company Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to enhance its speed and security. For this, Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that offers a content delivery network and various security services. These services take place between the user and our hosting provider.
Simply put, Cloudflare makes copies of our website and places them on its own servers. Thus, when you visit our website, a load distribution system ensures that the main part of our website is delivered by a server that can display our website to you as quickly as possible. It helps us make our website faster and more secure. Cloudflare offers us web optimisations as well as security services such as DDoS protection and a web firewall. Moreover, this includes a Reverse-Proxy and the content distribution network (CDN). Cloudflare blocks threats and limits abusive bots as well as crawlers that waste our bandwidth and server resources.
Cloudflare may collect certain information about the use of our website and may process data we send or data which Cloudflare has received certain instructions for. Mostly, Cloudflare receives data such as IP addresses, contacts and protocol information, security fingerprints and websites’ performance data. Log data for example helps Cloudflare identify new threats. That way, Cloudflare can ensure a high level of security for our website. As part of their services, Cloudflare process this data in compliance with the applicable laws.
Cloudflare uses a cookie for security reasons. The cookie (__cfduid) is used to identify individual users behind a shared IP address, and to apply security settings for each individual user. The cookie expires after one year, and Cloudflare only keeps data logs for as long as necessary, and in most cases deletes data within 24h hours.
For more information, including how you can delete and prevent data storage, see Cloudflare’s Privacy Policy.

Google Analytics and Google Tag Manager
Our website uses Google Analytics and Google Tag Manager, which transmit website traffic data to servers offshore. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use this data to help us make the website better by understanding how our website is used. In using our website, you should also refer to and ensure you understand the Google Analytics Terms of Use. You can opt out of Google Analytics and Google Tag Manager cookies by installing an add-on for your web browser.

WordPress CMS
WordPress uses cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalised experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the ‘like’ or ‘follow’ button on a post, for example).
Below the different categories of cookies set by are outlined, with specific examples available on their website. This includes their name and purpose. Certain cookies are only set for logged-in visitors, whereas others are set for any visitors.

5.4.1 Strictly Necessary: These are the cookies that are essential for to perform basic functions. These include those required to allow registered users to authenticate and perform account related functions.
5.4.2 Functionality: These cookies are used to store preferences set by users such as account name, language, and location.

5.4.3 Performance: Performance cookies collect information on how users interact with websites hosted on, including what pages are visited most, as well as other analytical data. These details are only used to improve how the website functions.
5.4.4 Tracking: These are set by trusted third party networks (e.g., Google Analytics) to track details such as the number of unique visitors, and pageviews to help improve the user experience.
5.4.5 Third Party/Embedded Content: makes use of different third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from YouTube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.

Actionstep Form Integration
We integrate Actionstep webforms on our website. Actionstep is a cloud-based legal practice management software for law firms and compliance-focused businesses. We use this software to manage our legal practice. The webforms integrated on our website send information you enter directly to Actionstep, where it is stored securely. Actionstep uses cookies to retrieve user data, content, and information. It only accesses the minimum data fields required. Data that is acquired is handled according to this privacy policy, and Actionstep treats any user data it acquires under its own applicable terms. For more information:

Third party disclosure
We may disclose information to third parties when outsourcing services, such as data storage, debt collection, bulk distribution and mailing, direct marketing, technology support services and obtaining expert help from consultants to improve our services.
We have contractual agreements with our service providers to protect your information up to the same standards as if we stored the information ourselves and to prevent them using the information we provide for any purposes than our own.
Our Website may direct you to websites operated by third parties (Linked Sites). We are not responsible for the content or practices of the Linked Sites or their privacy policies regarding the collection, storage, use and dissemination of your Personal Information. We encourage you to always read the applicable privacy statement of any Linked Site before using it.

Required by law
There are times when we will be required by law to disclose any personal information we have about you, such as in the instance of an investigation into bankruptcy, counter-terrorism, fraud, taxation etc.

Your information
We take all reasonable steps to:

  • ensure that information we collect, use or disclose is accurate, complete, up-to-date and securely stored.
  • protect your personal information from misuse, loss and unauthorised access; however we cannot guarantee security.

You have a right to access most of your Personal Information that we hold. You can do so by making a written request at the contact address on the Website to ask for access to your Personal Information, make a complaint concerning privacy, or if you think any of your Personal Information is inaccurate, incomplete or out of date.
We reserve the right to charge you a reasonable fee for processing your request for access to your Personal Information if that request is onerous.

Failure to provide information
If the personal information you provide to us is incomplete or inaccurate, we may be unable to provide you, or someone else you know, with the services you, or they, are seeking.

Contact Details and Additional Information
If you require further information regarding this Privacy Policy please contact us on 02 9233 5669 or via